B3 Creative Agency and Visit Jackson, TN Announce the Next Chapter for Hidden Tracks
Hidden Tracks, the initiative created to celebrate and support Jackson's local music community, is entering its next chapter with an expanded focus on the broader West Tennessee music community. As part of this transition, B3 Creative Agency has assumed ownership and will lead the platform's future growth and development, with Visit Jackson, TN continuing as a Founding Partner.
Originally launched in 2020 by Visit Jackson, TN and B3 Creative Agency as a music tourism initiative, Hidden Tracks was created to give Jackson's music community a unified identity while making it easier for visitors to discover the artists, venues, and musical heritage that make the city unique. Through strategic branding, digital resources, and music-focused storytelling, the initiative helped position Jackson as a destination for music lovers while strengthening connections within the local music community.
Since its launch, Hidden Tracks has grown into a trusted platform for artist discovery, music storytelling, community connection, and local pride. Through its artist directory, weekly live music itinerary, curated playlists, website, social media, and ongoing promotion of Jackson's music scene, the initiative has become a central resource for artists, venues, residents, and visitors alike.
“Hidden Tracks has always been about celebrating the artists, venues, and stories that make Jackson’s music scene a great destination,” said Visit Jackson, TN CEO Beth Bolton. “We are proud of the role Visit Jackson has played in helping launch and support this platform, and we’re excited to see it continue evolving in this next chapter.”
Hidden Tracks will continue to build on its foundation while expanding its reach across West Tennessee. Future efforts will focus on connecting more people with live and local music, creating new opportunities for artists, strengthening community partnerships, and developing programs that support the region's growing music community.
“Hidden Tracks has grown, evolved, and become a trusted part of Jackson’s music community,” said Stephanie Riley, Founder of B3 Creative Agency. “Our goal is to protect what people already love about it while exploring new ways to support local artists, connect audiences to West Tennessee’s music scene, and create more opportunities for the community to be involved.”
Upcoming opportunities for Hidden Tracks may include expanded artist features, touring scholarships, community events, sponsor-supported initiatives, storytelling projects, and additional resources designed to support musicians.
For more information, visit HiddenTracksTN.com and follow us on social media.
About Hidden Tracks
Hidden Tracks is an initiative dedicated to celebrating West Tennessee’s music community through artist discovery, storytelling, local music promotion, and community connection.
